Innovative solutions for event and museum design

Technology is completely revolutionizing the field of art events and exhibitions, offering the possibility, impossible until a few years ago, to increase the experience of the user’s visit through customizable paths able to transmit stories, values, emotions.

In most of the exhibitions are already, largely and widely, used technologies that allow a better use of images compared to the past, offering the opportunity to interact with them. Think of video-walls, interactive tables or engineered walls, which can be several tens of linear meters long, covered in fabric with backlit lighting and LED systems designed to bring out photos and graphics. But today the real innovation is played around the so-called augmented reality: the addition to the normal visual experience of digital items, in 2D or even 3D.

Among the already popular applications, the use of special devices able to recognize our position in a room, relate to objects and then propose additional contents that can make us live an artwork with greater involvement and immediacy. Just think, for example, to the ability to view videos or information that give us insight of a detail of a painting on our tablet, or to the use of multimedia glasses that may even offer us the experience of being “inside” the exhibition.

Surely we should still expect many innovations in an industry that is redefining its rules very quickly, changing also the approach of its operators to the business. Exhibition design companies will in fact increasingly need to be able to dialogue with the new requirements dictated by technological innovations that have become necessary in order to attract the younger generation to the world of art.