The exhibition stands are an important meeting place, where to display products, promote business and make new partnerships. In this context, it is not easy to emerge from the competitors and therefore it is essential to add value to your stand, making sure that it tells something unique to the visitors. Success exhibition stands must be designed considering the goal you want to achieve and they must be customised according to customer requirements, combining at the same time structural and “image” requirements. But today the design of an exhibition stand is not limited to the visual aspect. In the design phase, it plays a fundamental role the experiential marketing that aims to transform visitors into active participants of the space around them in order to capture the public’s attention, making them live the same sensations that the product itself inspires. Always more frequently, we see the use of multi-sensory effects, such as perfumes and sounds which allow you to attract the attention of even the most faraway visitor; whilst shapes, colours and eye-catching graphics are used to impress the company corporate image upon the visitor’s mind. Besides this, interactive installations, used as structural components, intensify the relationship between the visitor and the company offer thanks to a new concept of space aimed at the enhancement of the features of the product. Tosetto, thanks to the extensive know-how of its staff, builds exhibition stands that are by the customer’s side from the initial idea to the fabrication by offering a turnkey, highly personalised service.