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Trends impacting the exhibitions services
Having just returned from some of the most important fairs in the world, we would like to share with you some of the latest trends and innovations in the field of exhibition services that can inspire you for the next stand!
The strongest novelties certainly regard the technological aspect. Among the innovations, the near field communications, the radio frequency identification and Beacon. The talked-about Apple device is able to detect the position of a potential customer and report directly on his mobile phone products and information offered by a near-by stand thanks to small Bluetooth devices with a range that goes from a few centimeters to 70 meters. Whenever a smartphone or a tablet comes within this radius, the notifications are sent, customizable for each user, suggesting actions. The phenomenon of sharing instant updates on social networks has given a strong push to the creation of charging points for mobile phones and tablets placed directly into seats and tables of the lounge area, allowing guests to enjoy a longer and more pleasant stay at the stand. Very popular also the touch screen technology: simple tablet-holders in place of traditional brochures, video walls and touch-tables give the opportunity to enjoy interactive meetings whilst offering engaging customer experiences.
Another trend seems to be the creative use of light sources. Besides the 80’s neon lights being back into fashion, graphics backlit by LED lights that can change colour and blink rate to taste creating impressive lighting effects, were very popular in exhibitions worldwide.
Among the materials, the biggest news recall recent trends within the furniture industry, including the industrial design that sees vintage metal stools and lamps replacing traditional spot lights and plastic chairs. Also very popular the reclaimed wood furnishings as well as the use of “rough” materials that add a crafty touch even to the more technological booth. Last but not least, “green” dividing walls in wooden planks reminiscent of brise-soleils typical of green building or bamboo, for a more sophisticated touch, have become a must for companies willing to prove their environmental commitment.
Interactive Museum Design
In recent years technology, today at the centre of our daily life, has also become a protagonist of the cultural industry,
Setting up an exhibition stand: 3 rules to follow
A proper planning of the exhibition space is essential to give visibility to your company. Before thinking about designing a stand, it is important to define the goals you want to achieve. For example, if the goal is to launch a new product, you will have to facilitate the visit path inside the stand to …
Tosetto Exhibition design at the 15th International Architecture Exhibition
On Saturday May 28th, the 15th International Architecture Exhibition “Reporting From the Front”, organized by La Biennale di Venezia and directed by Alejandro Aravena, will open to the public.