The set-up of a big event 

In the creation of a big event, consider, for example, the Venice International Film Festival, the key to its success is the space design. The project must be carried out considering the location and the natural movement flow of people, trying to exploit its full potential. 

The spaces must be designed so that the result is a set design with features in appearance and quality conform to the style that the organizer wants to communicate to the public, the scene at the same time, must be a valid logistical support to all activities that will take place during the event and for the flow of viewers in the case of big events such as film, music or theater festivals.

One of the most important aspects to achieve these objectives is the lighting. The light is no longer used as a simple tinsel but increasingly it plays an active role within the set-up creativity by designing architectures of light in place of the scenic design. The use of new technology will create an unforgettable visual and emotional effects. Lights give to the set-up a strong, characterising and dynamic style able to stimulate the public allowing it to participate the event. Lights guide the public in the different areas of the location, they mark the times of the event and determine its beginning and end.

Among the most spectacular lights, there are, for instance, the LED wires, which can be used to decorate structures or furnishings in a creative way or the optical fibres that allow a uniform distribution of light making three-dimensional the object in which they are installed.

The set-up is, therefore, the representation of the atmosphere you want to recreate, tool for creating unique and unforgettable moments.

Involvement of highly specialised professionals, flexible sets in the choice of materials, functional structures to better adapt to the different needs of visibility and size, quick set-up, cutting-edge audio-visual technologies and, increasingly, attention in the use of high-performance and sustainable materials are key factors for the success of a big event.