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The Future of exhibition stands
In recent years, exhibition stands have evolved not only as far as the design of space is concerned but, also, in the use of innovative materials and technologies.
With more and more engaging, customized designs that faithfully represent both the company and the concept of its products, the latest exhibition stands are equipped with multitouch displays and digital totems that allow customers to advertise their products or services in a personalized way by capturing the audience’s attention with multimedia and spectacular content.
In this respect, the most popular technologies are “the near field communication”, which through wireless devices allows the interaction of exhibitor electronic totems with visitors who are able to download brochures, pictures and other materials; the “radio frequency identification” a device that sends, from the visitor’s badge to the antenna placed on the stand, a signals that allows to record the visitors’ interests; and the “Beacon technology”, small radio transmitters that use a Bluetooth signal to send notifications to smartphones so that companies are able to know who will stop at their stand and send them information or promotional messages accordingly.
The stands of the future are not just mere windows to show the company business, but rather interactive, one-to-one marketing tools.
Tosetto, thanks to the expertise and know-how of its staff, is able to project and fabricate exhibition stands that represent the company and its products in the most innovative and customised ways.
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