The design and furnishing of exclusive environments such as hotels and prestigious commercial spaces require in-depth design expertise and great attention to detail. In the case of luxury retail, the ultimate goal is not just to enhance the products on sale and communicate the identity of the brand, but to meet the tastes of the new generation of consumers by promoting a more engaging, sensorial and entertaining shopping experience. Today, luxury retail design revolves around the idea that the new generations are primarily looking for a memorable experience inside the store, to share with their friends on social media, but also personalisation of the purchased product.
This is the direction chosen by some famous brands such as Tiffany and Gucci, which in some of their boutiques have eliminated furniture and barriers in favour of a more inclusive distribution of space and a more colourful, informal and playful aesthetic. A perfect example of this is the Tiffany Style Studio in Covent Garden (London), which hosts displays and witty graphics perfect for sharing on Instagram, an automatic fragrance dispenser and an events programme that turns the boutique into a true experience generator. The Gucci store in Soho (New York) goes further by inviting the public to interact with the brand and customising the purchase with the support of video installations, augmented reality apps and a tablet for do-it-yourself bag designs.
The luxury hotel contract sector is also increasingly attentive to the customer’s emotions through the use of exclusive decorations and materials accompanied by the most modern technological accessories. Rooms equipped with every comfort are created: from remote lighting control and audio streaming to king-size beds and full bathrooms with hydromassage and music therapy, everything is designed to promote a multi-sensory and captivating experience.
In sectors where customer satisfaction and appreciation are fundamental, it is important to rely on a contractor like Tosetto that can manage the entire project, from logistics and services to installation and after-sales assistance, ensuring rigorous control of each operational phase and rapid and efficient logistics coordination.