Setting up an exhibition stand: 3 rules to follow

A proper planning of the exhibition space is essential to give visibility to your company. Before thinking about designing a stand, it is important to define the goals you want to achieve.

For example, if the goal is to launch a new product, you will have to facilitate the visit path inside the stand to convey the greatest number of visitors to the area dedicated to the presentation of the product in question. If, on the other hand, you want to find new partners and/or suppliers, it is important to set up a large space dedicated to the conversation, with chairs, tables and exhibitors containing presentation brochures.

Now let’s see what are the 3 rules to follow to design a welcoming stand capable of attracting many visitors.

 

1. Set design

In the midst of hundreds of exhibitors, the first rule is to attract the visitor’s gaze with a refined and original setting. Thanks to a tailor-made project, you will be able to create spaces capable of communicating a message by choosing the most suitable materials and graphics to convey the identity of your company.

It is not necessary to spend a lot of money to get a scenographic exhibition area: you can rely on the experience and creativity of the company in charge of designing the space for original and low-cost solutions.

 

2. Multimedia

In the era of digital communication you can tell your company story through touch screens and other technological devices can help to attract visitors and involve them in a fascinating and memorable experience.

Virtual reality and 3D animations, for example, can show the functionality of a product by integrating the physical world with the interactive one and offering an immersive experience. VR settings are particularly useful for presenting the characteristics of large products that are difficult to display on a stand, but thanks to their interactivity they offer a very effective communication lever.

 

3. Clarity

Another very important aspect to consider in the design of a stand is the clear and evident formulation of the information contained within it. Whatever the type of message you want to convey, it is essential to communicate simply and immediately through impact graphics, furnishings, lights and materials chosen ad hoc. The clarity of information is fundamental both in the creation of the functional graphics, aimed at signaling the visitor’s visit routes, entry, exit and other practical aspects, as well as in corporate and product communication.

 

Do you need an expert company in the design and setting up of exhibition stands? Contact us for a free quote.