Storytelling in the interior design sector is essential to create a narration within residential, public or commercial spaces through careful planning of the environments. Thanks to the choice of materials, lights, furniture and furnishing accessories, it is possible to attribute a precise identity to these environments, making them the spokesperson for a story consistent with the idea you want to express. With an accurate design of the commercial spaces (shops, exhibition stands, exhibition corners) each brand can communicate its own history, personality and values on which it is based, enhancing its products/services and differentiating itself from competitors. Similarly, a hotel can organize rooms and common areas to communicate a certain type of message to the customer. Storytelling is also important in museum installations, because it allows you to build a path that can be easily used by the visitor. This design philosophy allows you to set up spaces starting from a specific concept, a story to be communicated through every single piece of furniture. If a good story is born from the careful selection of the language and the precise characterization of each character, the narrative approach in interior design also requires a “tailoring” method in the realization of the project, based on an excellent production chain, the attention to detail and the choice of high quality artisan solutions. The implementation phase is therefore crucial to translate the idea developed by the design studio into an original proposal and oriented towards the best functional and aesthetic result. Only an accurate execution will therefore be able to exploit the potential of storytelling in the interior design sector, offering the customer/visitor an engaging and meaningful experience. The use of the rooms by the public will start from the visual approach, but will also extend to the sounds (for example the background music), the scents and the tactile sensations given by the materials and objects present, bringing it to a multi-sensory experience. It is therefore clear that the creation of “narrative” spaces requires great design competence, creativity and the involvement of skilled workers in the craftsmanship of the various furnishing accessories, in order to guarantee an excellent and impactful result.