The impact of exhibition and museum design on visitors

Nowadays multimedia technologies are very much used by museums, foundations and art galleries in order to establish a close dialogue between the exhibits and the visitors.

The exhibition design sector employs more and more often real interactive installations, where the visit is modeled across dynamic fruition and engaging.

Italy is one of the leading countries in the creation of multimedia artistic paths. Not only virtual spaces (such as the Google Art Project: Tosetto has built the digital Google space at Ca’ Giustinian, Venice, for the Biennale Arte 2015) but also real ones, designed to involve the visitor through the exhibition itinerary. Thanks to multimedia installations, visitors can immerse themselves in the surrounding context.

One of the latest and most popular technologies is Sensory4, a new media platform that combines more than 40 high-definition projectors with a multi-channel surround sound audio system that create an engaging, full-spectrum exhibition environment. Walls, columns, ceilings and floors become part of the event itself offering an incredible journey throughout the exhibition.

Thanks to this trends, nowadays exhibition services companies have become a key figure in the design of a successful exhibition.