How to Make Your Exhibition Design More Memorable

A successful exhibition or museum design must take visitors throughout an emotional experience to be engraved in their memory.

In order to achieve this, multimedia set-ups are used more and more often as a mean to create a storytelling able to create an emotional connection between the public and the artworks. 

These interactive installations should be able to recreate evocative 360° scenarios, for example through the use of images projected on walls, ceilings, and floors that take visitors to a journey “inside” the exhibition.

At the same time, the architectural project should underline the link between the different artworks thanks, for example, to an adequate lighting design, stand-out captions, as well as wall colors that highlight the exhibits.

Another factor is the integration of the exhibition’s various multimedia tools with each other, such as touch screen devices, videos, and apps that are used as educational tools fully part of the event’s layout. These tools replace, more and more often, the traditional panels and captions, allowing the new digital contents to involve a younger, and broader, audience.

Last but not least, a successful exhibition must offer lounge areas and bookshops especially developed to suit the exhibition concept, hence, not mere commercial places, but rather areas of confrontation and analysis that contribute to enhancing the visitor experience.