Hotel Contract Projects: a matter of marketing

Attention to details, comfort, excellence and technology are the key-words of the contemporary hotel contract projects, a sector in continuous growth, evolving accordingly to the modern traveller’s needs.

Interactivity, Internet connection and wellness are the basis for the design and requalification of the hospitality sector, as they represent the values to which travellers, especially the younger ones, are strongly related. The contemporary “tourist” uses the Internet to get informed, to choose the structure where to spend her/his holidays, prefering the authentic opinion of other users rather than the old-fashioned one-way communication. It is, therefore, necessary to meet the expectations of the customers of the “future”, which includes providing details to photograph and share on Instagram, comfy rooms and a hyper-connected environment.

When designing or renovating a hotel, designers and architects use, more and more frequently, experiential marketing techniques in order to create a direct relationship between the structure and the customers, selling real experience and not just services.

Spaces as well as functionality merge into each others in the name of multi-functionality and transformation. In the “modern rooms” technology allows you to build a new concept of contemporary comfort given by interactivity and customized experiences. Just think of TV screens compatible with iPhone and iPad, high-definition content and direct connection to the Internet. The bed gets bigger and bigger as it’s often used as a work desk, surrounded by many wall sockets to charge up any kind of devices. The wellness area becomes interactive as well thanks to videos made ad hoc and available for the guests showing exercises to be done in small spaces and in a short period of time. The technology gets even into the bathroom with speakers that diffuse the music from the stereo system or directly connected to the TV.

Tosetto, thanks to the ongoing updating of its staff, realised hotel contract projects that combine the quality of Made in Italy with the technological comforts requested by the market in order to meet the needs even of the most demanding customer.