Evolution of Exhibition Stand

Lately we have seen a major evolution of exhibition stands. Let’s see why.

Initially identified as a simple structure designed for the promotion of products, today the exhibition stand has become a real architectural work. More complex environments and as well as more advanced technical solutions have created a new exhibition stand model voted to innovation. Exhibition fairs are no longer just places to sell products, but opportunities to communicate the essence of the company with the aim of establishing a relationship with the visitor. Stands are the company’s main showcase, a place to meet customers, partners, journalists and influential people in the sector. While in the Eighties the 80% of the stands used by companies were modular and only 20% customized, today the 90% are customized and only 10% are pre-fitted.

The use of high-tech materials, audio & lights effects and olfactory technologies transform the stand in a real emotional journey where interactivity and poly-sensory are the key ingredients of a new exhibition concept. Think for example to the increasingly use of floors that change color as people pass by, the touch-based or touchless interaction technologies or the immersive multi-sensory pathways.