Events and fairs: designing an experience

Far from being a mere aesthetic and functional container, the preparation of a stand plays a fundamental role in the enjoyment of any artistic and cultural event as it does in the organisation of trade fair exhibitions.  

Event experience

The creation of the area which will host an exclusive event with a large flow of visitors, perhaps in a prestigious location or perhaps somewhere not deigned to host an event of such a magnitude, is always a challenge; one which motivates us to go beyond our limits. 

From temporary infrastructures outside the reception area to interior creations meticulously-designed in cooperation with architects and designers, the creation of an important event’s location will play a central role in its success, both in terms of its organisation and security and in terms of the effect it will convey.

In this situation, setting up a cultural event has the important task of integrating and enhancing the overall event experience through the detailed examination and choice of materials, colours, lights and furnishings. The stands which Tosetto has created for the  Venice International Film Festival are all examples of this; the objective of their attention to detail is to increase the experience of participants and visitors. 

The customer experience is at the centre of everything

The trends of recent years also confirm that the creation of a fair stand is the focus of the experience: from the installation of high-tech devices to the choice of furnishings and lighting and the creation of more fluid, interconnected spaces. Each element should aim to convey the brand’s values and identity by offering the visitor an immersive and multi-sensory experience.

Interior design thus has the important task of reconciling functional needs with those of aesthetics and marketing, providing a space which can effectively communicate a company’s identity and strengths whilst facilitating opportunities for interaction and dialogue with the visitor. This is the route taken by the De Rigo Vision stand, designed by Studio EviA and created by Tosetto, on the occasion of the MIDO Eyewear Show 2019, the largest international fair dedicated to the eyewear sector: an elegant exhibition space with an impact; one in which every detail arouses the public’s interest and curiosity.